Orpheus fascinated all who surrounded him with his voice and his lyre. According to Greek mythology, no being, no matter how wild or dangerous they might seem, was immune to his charms. Imposing, beautiful, and talented, Orpheus impressed with the delicacy and power of his music.
Orpheus chose this mythological figure for all his attributes and his unparalleled personality.
Watch the video and learn a little more about our history.
Check out the elements that make up the Orfeu Cafés Especiais logo:
Orfeu's logo is composed of signs that contribute to the perception of its brand's main values, such as its search for the perfect bean, superior quality throughout the production process, and the passion to produce and provide Brazilians with one of the best coffees in the world. Thus, it integrates the main elements of Orfeu coffee's identity: excellence, "terroir," care for its plantations, respect for nature, and the coffee bean.
Learn about the elements of the logo:
Circular shape Represents perfection, the world, and its totality. These meanings contribute to the notion of rigor, care, and respect with which Orfeu is produced.
The coffee bean The logo enhances and clearly symbolizes coffee, Orfeu's most precious asset.
The mountains of Southern Minas Gerais The lower hemisphere of the logo depicts the landscape of the mountains of Southern Minas Gerais, as well as symbolizing the height of the coffee plantations on the farms.
The "terroir" Still in the lower part, there is a stylized representation of the exceptionally fertile farm lands.
The plantations Cared for with perfection from the choice of seedlings for planting to harvesting.
The Jequitibá tree In the upper hemisphere of the logo, we find the figure of the Jequitibá, the icon of the farms where Orfeu coffee is produced. The ancient tree symbolizes longevity, respect for nature, strength, tradition, and Orfeu's history.
The mirroring The mirroring of the hemispheres establishes a relationship of exchange and synergy between the Jequitibá tree and the earth. The tree bestows all its sovereignty and protection upon the plantation, and it repays with its fruits. This reflection conveys balance and harmony. The Orfeu World - all the elements above are represented by the symbol we call 'Orfeu World' here.