In 2022, Orfeu launched a micro-lot coffee in a commemorative edition for the centenary of the 1922 Week of Modern Art. Thus, it highlighted Brazilianness and the pioneering spirit of the 1922 Week through a high-acidity coffee with tropical fruit notes and packaging inspired by the colors of modernist artists' works.
Produced with Catucaí 24-137 Arabica beans planted and hand-picked on a steep slope, in a small plot of volcanic soil at Fazenda Laranjal, in Poços de Caldas, southern Minas Gerais.
A vanguard and extremely limited production, with only 48 bags, Orfeu's "Semana de Arte Moderna 1922-2022" micro-lot brought well-pronounced acidity and sweetness. These characteristics are the result of its crops being over 1,100 meters above sea level and a medium-light roasting process, which enhances the balance of its intensity, the silkiness of its body, and the persistence of its aftertaste.
The special micro-lot was part of a cultural initiative by the company in partnership with Pinakotheke Cultural, which presented the exhibition "Victor Brecheret and the 1922 Week of Modern Art" at its headquarters in São Paulo (August 31 to October 1, 2022) and in Rio de Janeiro (October 10 to November 5, 2022). The exhibition gathered more than 50 artworks by modernist artists, 12 of which were presented at the 1922 Week of Modern Art. It was also possible to virtually visit the exhibition at Pinakotheke through a QR Code printed on the packaging of the special edition.
Check out the map with Brecheret's works in São Paulo:
A Mulher do Pau Brasil - Adriana Calcanhotto - Lecture-performance on modernism held at the launch of the micro-lot, at the Pinakothèke gallery in SP.