In the year that the 1922 Week of Modern Art celebrates its centenary, Orfeu, in partnership with the Pinakotheke art gallery, invited educational institutions in the areas of visual arts, architecture, urbanism, and public and private schools to relive this milestone in Brazilian cultural history through guided tours of the exhibition "Victor Brecheret and the 1922 Week of Modern Art."
With an exclusive Orfeu coffee shop at the Pinakotheke units, visitors had the opportunity to taste the Microlot produced to honor the Week of Modern Art. A coffee with high acidity, with notes of tropical fruits, bringing the Brazilianness and the groundbreaking spirit of the week in just one sip.
The guided tours were scheduled for a maximum of 20 people and provided institutions such as FPA, Faculdade Cásper Líbero, Colégio CPV, ABRA Brazilian Academy of Arts, EMEF José de A. Machado Filho, Casa Locomotiva, Fábrica de Cultura and others with free access to culture and art.
Visitors had an immersive experience of the events of that Week and appreciated some of the countless works that were exhibited at the Municipal Theater of São Paulo in 1922. Furthermore, they had access to curiosities about some artists who stood out in the movement. In the end, they received a kit with Orfeu's Microlot.
Arts and Culture